Saturday, 6 March 2010

SEO Tips For Your Web Page Title

Just suppose that you are reading a book based on different topics. How would you know that the page you have just turned to read is based on what topic?

Of course you would read the page title first. After reading the title you will be expecting that all the text would be explaining the title of that particular page. In short the title of any page means that what the page is based upon or what you should expect from the page.

The search engines in this virtual world, operates on the same basis as us to assess the topic of the whole page. The title of of any web page is the element(s) between the title tags  <title> </title>in the header section. The search engine shows the title of the page in its search result plus any additional description.

So in order to rank well for a particular keyword, you should focus on a good, well written and highly optimized web page title.

So what is a well optimized web page title? Of course it's a search engine friendly page title but the question is that how do you write a page title, good enough to ensure high rankings in the search engines. Below are some tips to follow for a good and optimized page title.

Title Length
When researching for this topic, I went through various online places to see that what people have to say about the optimum title length. But as I was expecting, I couldn't come up with one specific answer. I even found a person in a forum saying that he has seen a page with a title of more than 1000 characters and yet it ranked well for the keywords in its meta description tags.

So there's no clear cut answer to what should be the optimum length of a web page title. However many people believe that title length around 65-75 characters seems appropriate. I reckon you should not exceed more than this. After all its just a title. You will get a lot more space in rest of the "body" of the page. So keep it short.

Using Separators Instead Of Words
Whenever you write a title of a page, which has variety of attributes and you want to reflect all of them in your title then I'm sure you use words like and, or, the e.t.c
My advice is to use separators instead. Many experienced web masters separate and distinguish their page titles by using following characters as their title separators:

Hyphen Or Pipe "|"
A Dash "-"
Arrows ">>"

Many other characters are also used such as using bullets, arrow in upward direction "^" or inverted commas. But the three separators are most popular and people often use them and they look more attractive in SERPs as compared to other separators. The reason for using separators is that search engine especially Google assigns a weight to the page title and lesser the characters or words, the more weight will be enjoyed by each character and will result in higher rankings. So instead of using words use separators. Words are simply waste of space and time.

Let's say you have a web page or a blog which is dedicated to teach people how they can make money blogging. Of course you will also advise people some SEO Tips as well as it is also necessary if you really want to make money online from your blog. So a well optimized and search engine friendly title would be:

Make Money Blogging | SEO Tips

instead of:
Learn how to make money blogging and some basic SEO Tips
These type of web page titles also look good in SERPs. As they are attractive, they have a tendency to increase your click through rate.

Use Minimum Prepositions, Articles And Non Value Adding Keywords
This tip is the extension of the last tip. Always try not to use preposition, articles and other words which do not add value at all. Try to minimize them if you cannot eliminate them. The reason is of course as above. You can refer back to the last web page title SEO tip for guidance about creating optimized page title with minimum or no use of such characters or words.

Do Not Forget Keywords Optimization
Remember the most important point, do not forget that the keywords used in page title should be highly optimized and search engine friendly. The topic, "highly optimized keywords" needs an exclusive post as it cannot be discussed in a small paragraph. However making long story short, be realistic here and use those keywords for which there is a possibility for your page to rank high in SERPs and it is searched quite a few times in a month as well.

If the keywords used in page title are not searched by many people in a whole month then its not useful to waste your time for it as even being on number one position, you will not receive good traffic. So my last advise would be that never forget the "Keyword Optimization" part of SEO when writing a good quality web page title for your blog.

Do Not Stuff Title With Keywords
Remember, using keywords in title does not mean that you stuff the title with the keywords unnecessarily. The downfall is that visitors in search engines will not find your page worthy enough to be visited. So following balanced approach, try to write a convincing page title and also keeping in mind, the above tips too.

Keyword Positioning

This one's a rather short tip. Position your most important keywords at the beginning of the title.


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